There's a story behind every line, every detail.

Segern is a strategic and creative consultancy — crafting iconic brands and experiences that go beyond aesthetics through care and intentional design for purpose-led companies.

The landscape of business has evolved and become increasingly complex and dynamic. The rapid pace at which new innovations can be brought to fruition has propelled a wave of optimism for a more positive future. Now the only question is what will define what comes next.

From scrappy startups to Fortune 500 corporations, innovation is woven into the core or their being and evolution is a perpetual state fueled by haste and nimble action. 

But, upward mobility, consistent progression, and victory should never result in the sacrifice of care, consideration, and intentionality. This is why Segern exists. Our objective is to architect solutions that create meaningful impact in the world and in the lives of individuals. Employing creativity with focus and clarity to cultivate a future that is intelligent and sustainable.

We believe this begins with thoughtful consideration, true comprehension of the problems we face, intention, and most importantly care — care for the unextraordinary just as much as the extraordinary, to design better solutions for better outcomes.

Services

S
1.0

Framing

Founded in data, comprehension and intuition — we conceptualize, articulate and blueprint the foundation on which brands, products, processes or services can be developed and last upon.

1.1
Strategy
1.2
Creative Direction
1.3
Research & Insights
1.4
Naming
1.5
Audience Blueprinting
1.6
Conceptualization
1.7
Workshops
S
2.0

Constructing

Framed by challenged and  verified presuppositions — we ideate, design and construct the components and structures that position and enable brands, products, and services to rise to their true potential.

2.1
Verbal Design
2.2
Brand Identity Design
2.3
Brand Audit
2.4
Environmental Design
2.5
Service Design
2.6
Presentation Design
2.7
Copywriting

Process

P
1.0

Insights & Strategy

Framing of the problems, solutions, and opportunities to gain clarity and blueprint a solid foundation to build on.

P
2.0

Concepting & Direction

Leveraging the blueprint to ideate, formalize necessary components, and define a creative direction.

P
3.0

Construction & Application

Led by the creative direction, we build on a refined foundation constructing and deploying across defined applications and key touch-points.