Thinking Unstandard

We're in the business of honing great ideas and extraordinary design.

Founded by André Givenchy, Segern strives to provide best-in-class creative solutions and design that drive results for our own initiatives and a carefully chosen set of elite partners.
Our creative strategies and design expertise focus on elevating cutting-edge, social good, social economy, and environmentally-conscious initiatives to motivate consumers to make informed decisions towards sustainably designed products and services. Our ultimate goal is to create longevity and sustainability through technology and design for the greater good.

Projects

Candrly

Internal

Candrly

Internal

Gander

External

Gander

External

The Table

External

The Table

External

Bambu Care

Under Curation

Bambu Care

Under Curation

Henry (HRS)

Under Curation

Henry (HRS)

Under Curation

Everyday Unicorns

Under Curation

Everyday Unicorns

Under Curation

Obsessed with the art of creative thinking and making — from strategy, to brand and product design.

Our approach is rooted in a culture built on being impossibly ambitious, intrinsically purpose-led, intentionally foundational, and immensely authentic.
Home to the insatiably inquisitive, creatively passionate, childishly imaginative, authentically free, detail-oriented — home to the victorious. We thrive in the face of complexity, we listen when confronted with opposing perspectives, we speak when we have something meaningful to say, and we create to improve lives, to spread joy, to amplify accessibility. We think and exist unstandard, so the world can elevate their standards.

Shop

Beliefs or Bulls**t

Unisex Pullover Hoodie

$ 76.00 
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Creative Advisory

Unisex Pullover Hoodie

$ 76.00 
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Journal

Breaking the mold: rethinking the principles of good design

Dec 31, 2022

All

How to define your competitive landscape

Dec 18, 2022

All
EP
001
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Released
Mar 23, 2023

EP.001 | An unstandard welcome for the unstandard among us

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https://downloads.pod.co/89bac1c3-8a8d-4ec4-95e1-f2ada3de9ba2/5d39a9f0-6c36-4976-835d-cdf3cb92fee2.mp3
Episode Description

On this episode of Unstandard, we welcome all the curious ones who question everything, the dreamers who see opportunities in obstacles, and the courageous souls who go against the tide. This podcast is for the creative minds who believe that there is a solution to every problem and for those who learn from the past to create a better future. Unstandard is meant for people who do not conform to the norms or standards, hence the name. So if you're someone who dances to the beat of their own drum, you've come to the right place. Welcome to Unstandard.