Without profoundly new perspectives, without imagination, and potent ideas, our practice has no purpose.
In Swedish, Segern means victory. For us, it's more than just a strong word or name; it’s the foundation of our philosophy. It’s the pursuit and achievement of mastery and success in all endeavors — through any struggles and against all odds or difficulties. We believe brands and products should be precise. They should have a human scale and purity that make them feel essential.
We think and craft in unstandard ways to forge creations that feel more like natural compliments to human lives rather than just another option.
André Givenchy is a highly accomplished multidisciplinary strategist and designer. Over the past decade, he has made a significant impact on the world of startups and design. With a passion for building and scaling sustainable businesses, André has played a pivotal role in helping numerous companies achieve early stage funding in excess of 500 million dollars in investments.
Throughout his career, André has collaborated with some notable names, including Tinder, FastAF, KeepSafe, Rex, and Taskbox (acquired by VMware), to name just a few. His expertise has also led him to be sought after for in-house positions by major corporations such as Apple, Google, Facebook, and Microsoft.
André's unique perspective and approach to problem-solving make him stand out in any setting. His naturally inquisitive, holistic, and unbiased thought process have allowed him to deliver impactful products to hundreds of millions of people around the world.
Beyond his professional accomplishments, André's passion for helping others live their best lives and grow into their full potential is evident in his work as a mentor. He is committed to creating a better future and being a catalyst for positive change, rather than simply a result of the past.
Everything begins with framing of the problems, opportunities, and solutions to gain clarity and blueprint a solid foundation to build on.
Leveraging the foundational blueprint we ideate, formalize necessary components, and define a creative direction.
Led by the creative direction, we build on a refined foundation constructing and deploying across defined applications and key touch-points.
Founded in data, comprehension and intuition — we conceptualize, articulate and blueprint the foundation on which brands, products, processes or services can be developed and last upon.
Framed by challenged and verified presuppositions — we ideate, design and construct the components and structures that position and enable brands, products, and services to rise to their true potential.