Profile

Without profoundly new perspectives, without imagination, and potent ideas, our practice has no purpose.
Island Lore
We challenge all to be better than they will allow themselves to be.
In Swedish, Segern means victory. For us, it's more than just a strong word or name; it’s the foundation of our philosophy. It’s the pursuit and achievement of mastery and success in all endeavors — through any struggles and against all odds or difficulties. We believe brands and products should be precise. They should have a human scale and purity that make them feel essential.
We think and craft in unstandard ways to forge creations that feel more like natural compliments to human lives rather than just another option.
Chief Islander

André Givenchy
Process
Insights + Strategy
Everything begins with framing of the problems, opportunities, and solutions to gain clarity and blueprint a solid foundation to build on.
Concepting + Direction
Leveraging the foundational blueprint we ideate, formalize necessary components, and define a creative direction.
Construction + Application
Led by the creative direction, we build on a refined foundation constructing and deploying across defined applications and key touch-points.
Services
Framing
Founded in data, comprehension and intuition — we conceptualize, articulate and blueprint the foundation on which brands, products, processes or services can be developed and last upon.
01
Strategy
02
Creative Direction
03
Research + Insights
04
Brand Naming
05
Audience Blueprint
Constructing
Framed by challenged and verified presuppositions — we ideate, design and construct the components and structures that position and enable brands, products, and services to rise to their true potential.
01
Verbal Design
02
Brand Identity
03
Brand Audit
04
Environment Design
05