Craft unstandard

Segern was created to support purpose-led individuals, brands, and startups. Believing in ideas that make the world a better place, we bring creative dexterity to brand and product innovation within various industries.

Process

2.1

Our practice combines creative strategy, conceptual development, and execution to solve business, brand and communication challenges — from brand names and business ideas to brand platforms and robust products.

P
2.1.1

Insights & Strategy

Framing of the problems, solutions, and opportunities to gain clarity and blueprint a solid foundation to build on.

P
2.1.2

Concepting & Direction

Leveraging the blueprint to ideate, formalize necessary components, and define a creative direction.

P
2.1.3

Construction & Application

Led by the creative direction, we build on a refined foundation constructing and deploying across defined applications and key touch-points.

Services

2.2
S
2.2.1

Framing

Founded in data, comprehension and intuition — we conceptualize, articulate and blueprint the foundation on which brands, products, processes or services can be developed and last upon.

01Strategy

02Creative Direction

03Research & Insights

04Naming

05Audience Blueprint

06Conceptualization

07Workshops

01Strategy

02Creative Direction

03Research & Insights

04Naming

05Audience Blueprinting

06Conceptualization

07Workshops

S
2.2.2

Constructing

Framed by challenged and verified presuppositions — we ideate, design and construct the components and structures that position and enable brands, products, and services to rise to their true potential.

01Verbal Design

02Brand Identity

03Brand Audit

04Environment Design

05Service Design

06Presentation Design

07Copywriting

01Verbal Design

02Brand Identity Design

03Brand Audit

04Environmental Design

05Service Design

06Presentation Design

07Copywriting

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