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Existing Unstandard
Segern
In Swedish, Segern means victory. For us, it's more than just a strong word or name; it’s the foundation of our philosophy. It’s the pursuit and achievement of mastery and success in all endeavors — through any struggles and against all odds or difficulties. We believe brands and products should be precise. They should have a human scale and purity that make them feel essential.
We think and craft in unstandard ways to forge creations that feel more like natural compliments to human lives rather than just another option.
Without profoundly new perspectives, without imagination, and potent ideas, our practice has no purpose.
How We Do
Our practice combines creative strategy, conceptual development, and execution to solve business, brand and communication challenges — from brand naming and business ideas to brand platforms and robust products.
Insights + Strategy
Everything begins with framing of the problems, opportunities, and solutions to gain clarity and blueprint a solid foundation to build on.
Concepting + Direction
Leveraging the foundational blueprint we ideate, formalize necessary components, and define a creative direction.
Construction + Application
Led by the creative direction, we build on a refined foundation constructing and deploying across defined applications and key touch-points.
What We Do
Framing
Founded in data, comprehension and intuition — we conceptualize, articulate and blueprint the foundation on which brands, products, processes or services can be developed and last upon.
01 Strategy
02 Creative Direction
03 Research + Insights
04 Naming
05 Audience Blueprint
06 Conceptualization
Constructing
Framed by challenged and verified presuppositions — we ideate, design and construct the components and structures that position and enable brands, products, and services to rise to their true potential.
01 Verbal Design
02 Brand Identity
03 Brand Audit
04 Environment Design
05 Service Design
