Thinking Unstandard

Founded by André Givenchy, Segern strives to provide best-in-class creative solutions and design that drive results for our own initiatives and a carefully chosen set of elite partners.

Our creative strategies and design expertise focus on elevating cutting-edge, social good, social economy, and environmentally-conscious initiatives to motivate consumers to make informed decisions towards sustainably designed products and services. Our ultimate goal is to create longevity and sustainability through technology and design for the greater good.

Our approach is rooted in a culture built on being impossibly ambitious, intrinsically purpose-led, intentionally foundational, and immensely authentic.

Home to the insatiably inquisitive, creatively passionate, childishly imaginative, authentically free, detail-oriented — home to the victorious. We thrive in the face of complexity, we listen when confronted with opposing perspectives, we speak when we have something meaningful to say, and we create to improve lives, to spread joy, to amplify accessibility. We think and exist unstandard, so the world can elevate their standards.