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Thinking Unstandard
We're in the business of honing great ideas and extraordinary design.
Founded by André Givenchy, Segern strives to provide best-in-class creative solutions and design that drive results for our own initiatives and a carefully chosen set of elite partners.
Our creative strategies and design expertise focus on elevating cutting-edge, social good, social economy, and environmentally-conscious initiatives to motivate consumers to make informed decisions towards sustainably designed products and services. Our ultimate goal is to create longevity and sustainability through technology and design for the greater good.
Projects
Candrly
Internal
Candrly
Internal
Gander
External
Gander
External
The Table
External
The Table
External
Bambu Care
Under Curation
Bambu Care
Under Curation
Henry (HRS)
Under Curation
Henry (HRS)
Under Curation
Everyday Unicorns
Under Curation
Everyday Unicorns
Under Curation
Obsessed with the art of creative thinking and making — from strategy, to brand and product design.
Our approach is rooted in a culture built on being impossibly ambitious, intrinsically purpose-led, intentionally foundational, and immensely authentic.
Home to the insatiably inquisitive, creatively passionate, childishly imaginative, authentically free, detail-oriented — home to the victorious. We thrive in the face of complexity, we listen when confronted with opposing perspectives, we speak when we have something meaningful to say, and we create to improve lives, to spread joy, to amplify accessibility. We think and exist unstandard, so the world can elevate their standards.
Shop
Sweater
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Sweater
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Essential Black Tee
Unisex Tee
$ 40.00
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Journal
Building a brand: the beauty of knowing your people
Jun 3, 2023
All
Breaking the mold: rethinking the principles of good design
Dec 31, 2022
All
How to define your competitive landscape
Dec 18, 2022
All
EP.001 | An unstandard welcome for the unstandard among us
https://downloads.pod.co/89bac1c3-8a8d-4ec4-95e1-f2ada3de9ba2/5d39a9f0-6c36-4976-835d-cdf3cb92fee2.mp3
Episode Description
On this episode of Unstandard, we welcome all the curious ones who question everything, the dreamers who see opportunities in obstacles, and the courageous souls who go against the tide. This podcast is for the creative minds who believe that there is a solution to every problem and for those who learn from the past to create a better future. Unstandard is meant for people who do not conform to the norms or standards, hence the name. So if you're someone who dances to the beat of their own drum, you've come to the right place. Welcome to Unstandard.