Thinking Unstandard

Creating an authentic brand is more important than ever before. Consumers are more aware of and more informed than ever before, which means they’re able to identify when a brand isn’t genuine, and are less likely to be taken in by those brands. This is where an authentic brand comes into play — authentic brands are ones that connect with their target audience on an emotional level, allowing them to feel as though they know the brand personally. It doesn’t matter if you ...

Creativity is one of the most important thinking skills we can develop. It allows us to see things in a new light and think outside the box. Creativity also helps us come up with ideas, solutions, and approaches that other people might not see or think of. Creative problem-solving is an important ability that’ll help you succeed at almost anything you do, from writing essays to working on a team to playing competitive sports and creating the next world-changing invention.