Thinking Unstandard

We're in the business of honing great ideas and extraordinary design.

Founded by André Givenchy, Segern strives to provide best-in-class creative solutions and design that drive results for our own initiatives and a carefully chosen set of elite partners.
Our creative strategies and design expertise focus on elevating cutting-edge, social good, social economy, and environmentally-conscious initiatives to motivate consumers to make informed decisions towards sustainably designed products and services. Our ultimate goal is to create longevity and sustainability through technology and design for the greater good.

Projects

Candrly

Internal

Candrly

Internal

Gander

External

Gander

External

The Table

External

The Table

External

Bambu Care

Under Curation

Bambu Care

Under Curation

Henry (HRS)

Under Curation

Henry (HRS)

Under Curation

Everyday Unicorns

Under Curation

Everyday Unicorns

Under Curation

Obsessed with the art of creative thinking and making — from strategy, to brand and product design.

Our approach is rooted in a culture built on being impossibly ambitious, intrinsically purpose-led, intentionally foundational, and immensely authentic.
Home to the insatiably inquisitive, creatively passionate, childishly imaginative, authentically free, detail-oriented — home to the victorious. We thrive in the face of complexity, we listen when confronted with opposing perspectives, we speak when we have something meaningful to say, and we create to improve lives, to spread joy, to amplify accessibility. We think and exist unstandard, so the world can elevate their standards.

Shop

Hexality

Canvas Print

$ 240.00 
Canvas Print
All
Framed
All

Representer

Unisex Pullover Hoodie

$ 88.00 
Sweater
All

Journal

Breaking the mold: rethinking the principles of good design

Dec 31, 2022

All

How to define your competitive landscape

Dec 18, 2022

All
EP
002
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Released
Apr 7, 2023

Design evolution, unraveling personal style

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https://downloads.pod.co/89bac1c3-8a8d-4ec4-95e1-f2ada3de9ba2/ea2434ff-b2b9-401a-b19e-b1ca99087246.mp3
Episode Description

Join designer André Givenchy as he shares his unique perspective on design in this inspiring episode. Learn about his evolving style, the importance of overcoming constraints, and his approach to challenging creative boundaries. Discover how key experiences have shaped his unique design style and get ready to be inspired to think outside the box when developing your own personal style.