/ˈēˌTHäs/ • noun
The characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations. "a challenge to the ethos of the Islanders"
Unstandard thinking is a philosophy and mindset that promotes a deep perspective, creative ideas, and innovative approaches to problem-solving and decision-making that go beyond simply thinking outside the box. It encourages individuals to question and challenge the very existence of the "box" and to embrace obstacles and difficulties as opportunities for growth and mastery. Through unstandard thinking, an individual is guided to anticipate needs, exercise foresight, and create solutions that are not only innovative, but also have a positive impact on people, businesses, the planet, and our shared future. Ultimately, unstandard thinking aims to facilitate success, longevity, and a sense of essentiality in any area of endeavor an individual may pursue.
We do it for the otherworlders. The ones who see what others don’t. The ones who think differently. The ones who believe in the power of their imagination. The ones who are not afraid to challenge the status quo and strive for something greater. We believe in the power of innovation to not just make a profit, but to make a difference — a real difference. We believe in ideas that have integrity and look beyond the surface to make an impact that lasts. We're not just in the business of creating experiences and products, we're in the business of creating progress. And we're not afraid to shake things up and take risks to do it.
If you are crazy enough to think you can make a difference, you are probably right. It’s about time more people think unstandard. Join us in changing the world and building a better future — a better future for everyone.
At our core, we are passionate about the art and craft of creative thinking and making. We only work with those we truly believe in, ensuring that our partners' success is always our top priority. In today's visually-driven world, it's become easier than ever to put a polished face on new brands and ventures. But we believe that true success comes from something more. We're dedicated to creating products and experiences that truly improve the lives of those who use them. Whether it's through superior design, a human-centric approach, or intentional interactions at every touchpoint, we're committed to building solutions that stand the test of time. We don't do it for the fame or recognition, we do it for the purpose and progress — we do it for the future.
We believe in building products and experiences that stand the test of time through craftsmanship, strategic thinking, and foresight. We understand that the world is constantly changing and it is easy to get caught up in the latest trends and technologies. However, we are calculated in our approach and we carefully evaluate each opportunity to ensure that it aligns with a vision for long-term success for both us and our partners. We don't believe in cutting corners or rushing a product to market, instead we take the time to build it right the first time. We are committed to quality and we always strive to meet the needs and expectations of our partners and their audience. We also believe that longevity is a competitive advantage. Instead of striving to be just the first to market or the best in the market, we focus on helping our partners build a sustainable business that will outlast their competitors. Scalability is another important consideration for us, and it ties directly into our focus on quality and longevity. When planning for growth, we take into account the overall impact on our partner’s overall resources and business goals. Our objective is to help our partners scale up and stay up, not to rapidly expand and then have to scale back due to poor planning or neglect. We believe that through calculated and foresighted decisions, we can create a long-lasting and competitive business together.
We believe that authenticity is the most beautiful and captivating way to reach both the hearts and minds of other humans. To us, putting our purest energy forward, and telling our true stories is often the most meaningful, the most powerful, and the most eye-opening one. To us, those aspects of our being that resonate so deeply, to the core, those things are the ones that bring forth all that we are, attract all that we are meant to experience, and enable all the right people to find us. Beyond being a crucial element of successful communication, for us authenticity is a portal constructed from honesty, genuineness, and truth in oneself. A portal that creates an atmosphere of trust, respect, understanding, and unconditional acceptance. This is why we strive to bring stories to life, to inspire and be inspired, to rediscover and challenge the everyday struggles and victories through the filter of our collective experiences.