Useful
Solve a real problem. Remove unnecessary effort. Leave people more capable than before.
Design with care. From us, to humanity.
Better technology. By design.
Segern is a software-first design and technology company working to make technology more useful, beautiful, and humane. We build our own products and work selectively with founders, bringing unreasonable care to everything we design.
Explore the workEverything is designed.
Nothing is incidental.
Useful, beautiful, and humane belong together. These are the standards behind our work.
Beautiful
Make care visible in the details. Bring clarity, coherence, and restraint to the whole experience.
Humane
Respect people’s time, attention, and agency. Treat privacy and ownership as part of the design.
The thinking.
Made tangible.
Our products put our standards into practice. Our partner work shows where that experience can help.
Segern product Max A task app built around your time, priorities, and goals. Explore Max
Partner work Napkin A product experience that brings reflection and discovery into note-taking. View case studyIn good company
Our work.
In their words.
Adi Ofer CTO, FastAF
André led the design of our internal applications at FastAF, creating the most thoughtful, beautiful, and user-friendly tools I've seen in my years in the industry. His collaborative approach with both users and developers fostered a positive and productive environment. I'd welcome the opportunity to work with him again.
Our foundation
Purpose-led.
Existing unstandard.
Founded by André Givenchy, Segern brings product thinking, design, and technology together. Building our own products informs how we advise. Working with founders sharpens what we build.
Care means taking responsibility for the whole experience, including what happens after it ships. We choose depth over volume and work we can stand behind.
Meet André
Continuity
Clarity that compounds.
Work directly with André on the decisions shaping your product and business. Each conversation builds on a deeper understanding of what you're building, so you can move forward without starting over.
Explore ContinuityThe ideas.
Behind the work.
Essays on the choices that shape products, brands, and the way we work.
Essay 1 of 7
You ask. We answer.
What does Segern do?
We build thoughtful software and help founders think through what they’re building. Our own products are at the heart of Segern. Through Continuity, we also help founders navigate product, design and business decisions.
Is Segern a design agency?
No. We build our own products and work with founders through Continuity, helping them think through product, design and business decisions. If you need a team to take on design or development delivery, we’re probably not the right fit.
Who founded Segern?
Segern was founded by André Givenchy.
Where can I see your work?
You can explore our selected designs to get a feel for our work and how we approach product design. For the products we build ourselves, visit their individual pages.
Can I work directly with André?
Yes. Through Continuity, you can work directly with André on product, design and business decisions. Tell us what you’re building and where you could use another perspective, and we’ll see whether it’s a good fit.